Luanda - The Ministry of Telecommunications, Information Technologies and Social Communication (MINTTICS) on Tuesday announced the opening of the Advertising Academy in Luanda by October 2023.
This information was provided by the Secretary of State for Social Communication, Nuno dos Anjos das Caldas Albino, during the signing of a cooperation protocol between MINTTICS and the Publicity Festival (FESTIPUB).
The Secretary of State added that the Advertising Academy will work at the Journalists Training Center (CEFOJOR), in Luanda and in the province of Huambo.
“What is expected is to secure the staff that are on the market and train them from a practical point of view, as well as those from universities in order to guarantee the robustness of the advertising market”.
Nuno Caldas informed that FESTIPUB will have the participation of foreign companies from Mozambique and Cape Verde for the first time, as well as a wide participation of students.
According to the Secretary of State, the partnership created represents the strengthening of cooperation between the Executive and the social partners, from a perspective of proximity, inclusion and participation.
In turn, the National Director of Advertising, José Matuta Cuato, referred that MINTTICS decided to join the initiative through institutional support, as it understands that it is of great importance in contributing to the development of the advertising market in Angola, with exchanges of experience, transfer of knowledge, debates, as well as awards for what is best done in the advertising market.
The event is also a way of expressing recognition for the relevance and excellence of the work of advertisers, as well as their contribution to promoting competition.
José Matuta Cuato said that, last year, the State collected over 60 million kwanzas from advertising companies in fines and fees.
He added that the protocol is a commitment to quality, ethics and innovation, showing that advertising in Angola is dynamic and relevant.
FESTIPUB is a festival created with the aim of promoting and rewarding the excellence of creativity in business communication, rewarding advertisers, agencies, production companies and studios whose works boost, from year to year, the advertising and communication market in general, at a national and international level. GIZ/MAG/DOJ
